Doey is the doughy hero introduced in Poppy Playtime Chapter 4, a horror game where players explore an abandoned toy factory and meet living toys. Fans quickly picked up his name as a short, shoutable callout, and the clip spread through gameplay highlights, edits and reaction videos where creators wanted an instant Poppy Playtime reference. Because it is only two seconds long and instantly recognisable to players, it has stayed useful as a quick entrance cue, a joke reveal and a shorthand nod to the chapter long after its release.