Turn Down for What was released in 2013 as a collaboration between French producer DJ Snake and American rapper Lil Jon, and it quickly became a global club and festival anthem. Its shouted title hook and aggressive electronic drop made it instantly quotable, and the track spread through sports arenas, commercials, trailers and social media edits. More than a decade later, the short hook still works as shorthand for refusing to calm down, which is why creators keep using it to signal maximum energy.