The line comes from the 1994 comedy Dumb and Dumber, starring Jim Carrey as Lloyd Christmas and Jeff Daniels as Harry Dunne. Lloyd's earnest way of treating every crisis like a life or death emergency became one of the film's most quotable traits. As short movie clips began circulating on soundboards and in edited videos, this plea was lifted out as a standalone reaction. It remains popular because the performance is sincere enough for a real rescue scene, yet perfectly suited to joking about minor mishaps.