Asgore Dreemurr is the king of the monsters in Undertale, the role playing game released by Toby Fox in 2015. In fan culture his deep voice, tragic story and formal manner made him a frequent subject of parody songs and voice impressions. The driving in my car lyric turned that serious image into an absurd running joke, spreading through short edits, reposts and remixes across social video platforms. It remains popular because the character is instantly recognisable to Undertale fans, while the simple repeated lyric works even without context as a shorthand for reckless confidence.