Place it right at the reveal point in your timeline, after building tension, and pair it after a Sudden Suspense Sound Effect, then follow it with a quick cut to a reaction shot before returning to your main scene audio.
About this sound
Ae Ae Sadung is a roughly ten-second Thai voice clip built around a startled exclamation, with the word sadung pointing to a flinch. It lands as funny and tense at once, because the alarm feels instant and over the top for a small surprise, turning a normal reaction into a playful, dramatic jolt for the listener.