Place it right at the reveal of a fail or bad result, after building tension, then follow it with a sudden suspense sting before cutting away. For a bigger pile-on, let a damn reaction play after it as the final comment.
About this sound
A short Brazilian voice clip of Emílio Eduardo da Rocha Devesa shouting 'Ah, morre diabo!' with exaggerated anger. The delivery is loud, theatrical and abrupt, making it feel funny rather than genuinely threatening. Listeners get a burst of mock outrage that works as an over-the-top curse aimed at bad luck, a mistake or an annoying moment.