Emma Approved premiered on YouTube in 2013 as a modern vlogging adaptation of Jane Austen's 1815 novel Emma. Created by Bernie Su, the series reimagines Emma Woodhouse as a lifestyle coach and matchmaker played by Joanna Sotomura, filming her advice directly to camera. The first episode introduces that format and her optimistic business. The clip has since circulated among Austen fans, book editors and web series audiences who reuse the introduction for character edits, literary memes and discussions of modern Austen adaptations online.