The phrase comes from comedian Steven He, who plays an exaggerated strict Asian dad in his online comedy skits. His over-the-top delivery turned 'emotional damage' into a catchphrase that spread widely on TikTok and YouTube Shorts as a reaction sound. Creators clipped the shout on its own and began placing it over gaming losses, social embarrassments and dramatic reveals. Its popularity comes from the contrast between the serious wording and the theatrical delivery, so it still works as shorthand for a funny, exaggerated hurt reaction.