The meme comes from the Eurovision Song Contest 2010 performance of “Run Away” by Moldovan group SunStroke Project and Olia Tira. The camera repeatedly cutting to saxophonist Sergey Stepanov helped turn his short instrumental part into the Epic Sax Guy meme. The clip spread widely through YouTube edits, loops and reaction videos, and it is still used because the sax riff instantly signals goofy confidence and over-the-top celebration. It is often mentioned alongside sexy sax style meme sounds.