Equestria Girls began as a Hasbro spin-off of My Little Pony: Friendship Is Magic, launching with an animated film in 2013 that reimagined Twilight Sparkle and friends as human teenagers at Canterlot High. The name became a rallying cry in the fandom, used in trailers, songs and fan edits to announce the human world version of the ponies. Short clips of the title being shouted have since circulated on soundboards and in fan videos, kept alive by nostalgia for the films, specials and doll line that followed.