Place it near the end of an edit, just after the confusing setup and before the reaction shot, so the audience has a clear target for it. Follow it with a familiar reaction sound, such as Bruh, and finish with a simple meme sting to close the sequence.
About this sound
This is a short meme clip lasting just over five seconds, built around the distinctive Eros Tncu Silvalfo Vsfuder name that makes it easy to spot in a soundboard list. It lands as odd, abrupt and deliberately offbeat, giving a listener a quick jolt of surprise rather than a familiar punchline. That strangeness is the point, and it works as a sudden interruption that makes people pause and laugh.