The clip circulates on Brazilian meme soundboards attributed to YouTuber and creator Maicon Küster, whose name is used to identify the recording among many similar one word audios. In Portuguese speaking online spaces it spread as a reusable reaction sound rather than as part of a longer video, shared in WhatsApp groups, Discord servers and short form edits. Its continued use comes from its brevity and recognisability for Portuguese speakers, who instantly understand the word and the abrupt delivery, making it easy to insert into unrelated scenes for shock value.