The phrase itself is Turkish, with eyvah expressing alarm and tufan meaning flood or deluge, which explains why the clip is understood as a cry of disaster even by non-Turkish speakers. Shared as a short soundboard clip, it spread through meme edits, gaming videos and group chats where an overblown panic reaction is needed. Its appeal is the escalation in the voice, which turns ordinary setbacks like a spilled drink or a failed exam into a mock catastrophe, keeping it useful long after the original context is forgotten.