'Faz o L' became a rallying phrase for supporters of Luiz Inácio Lula da Silva during Brazil's 2022 presidential election, when fans used the letter L as a hand gesture and a short, memorable slogan. The chant spread quickly across TikTok, Twitter and WhatsApp, where short clips turned it into a meme used both to celebrate Lula and to mock his opponents. Its simple wording and rhythmic delivery helped it travel beyond campaign rallies into everyday edits, reaction videos and political jokes, keeping it recognisable in Brazilian online culture long after the election.