Five Nights at Freddy's is an indie horror game created by Scott Cawthon and released in 2014, putting players in the role of a night security guard at Freddy Fazbear's Pizza. Each attempt is divided into nights that begin at 12 AM and end at 6 AM, with hostile animatronics growing more active as the hours pass. Clips and sounds from the series spread widely through Let's Play videos and meme edits, and this start cue became a shorthand for a terrifying shift beginning.