Five Nights at Freddy's: Sister Location was released in 2016 as the fifth main game in Scott Cawthon's horror series, shifting the setting to an underground rental facility filled with new animatronics. Ennard, an amalgam of the Funtime animatronics, became one of its most discussed figures, which helped attach this scream to fan edits and compilations. Short jumpscare clips from the series spread widely through gameplay videos, remixes and meme edits, and this one stayed popular because it is instantly recognisable, extremely short and easy to layer over any sudden reveal.