Five Nights at Freddy's, released in 2014, made the jumpscare its signature moment, with an animatronic suddenly appearing on screen accompanied by a loud scream. Early Let's Play videos on YouTube spread that moment far beyond players of the game, and clips of the scare were reused in compilations, memes and horror edits. The sound later became shorthand for a sudden shock in short-form video, where creators use it to mark reveals, pranks and failed challenges. Its familiarity is part of the appeal, since many viewers recognise it instantly.