Frank IDK How to Read TBH circulates as a short meme voice clip shared for reactions rather than as part of a longer scene. Its appeal comes from the blunt honesty of the line, which fits moments when text feels overwhelming, confusing, or simply too long to bother with. Creators use it in short videos, edits, and message replies to poke fun at themselves or a character who gives up on reading. Because the joke needs no setup, it works across school, gaming, and everyday chat contexts.