Clips of this type spread through user soundboards and short video edits, where a single shouted line can be reused far beyond its original scene. The phrasing what the hell you two doing is instantly understandable without context, which helps it travel as a standalone reaction. Creators lift it for walk-in gags, caught-in-the-act jokes and gaming highlights, often looping the surrounding video while the audio plays once. Its popularity comes from that flexibility rather than a famous quote, so it keeps resurfacing whenever a moment needs an incredulous interruption.