GigaChad grew online from a series of stylised male-model photographs that users turned into an exaggerated symbol of confidence, often placed over dramatic music in short edits. Phonk, with its Memphis-inspired samples, distorted bass and cowbell rhythms, became a favourite soundtrack for those edits on TikTok and YouTube Shorts, where creators matched its relentless beat to slow-motion entrances and workout footage. The combination stuck because the music and the image reinforce the same joke: total, unbothered self-assurance. That shared shorthand keeps the pairing in circulation across new meme formats.