Goida is an archaic Russian battle exclamation linked in popular culture to the oprichniki of Ivan the Terrible. It returned to wide attention in 2022 after actor Ivan Okhlobystin shouted it repeatedly during a public rally in Moscow, and clips of the chant quickly spread across Russian social media. Edited into short soundboard clips like this third variant, it became a reusable reaction for exaggerated enthusiasm, ironic patriotism and sudden charges in memes, gaming videos and prank chats across Russian speaking communities online.