Grand Theft Auto: Vice City launched in 2002, set in a fictionalised 1986 Miami, and its licensed radio stations became a defining part of the game. V-Rock presented itself as Vice City's home for hard rock and metal, fronted by Lazlow, a real radio personality who voiced versions of himself across the series. Clips of the station idents later circulated on soundboards alongside other series favourites like the GTA V notification, and fans still use the V-Rock intro to instantly signal Vice City nostalgia online.