The line comes from Alberto Fernandez, president of Argentina from 2019 to 2023, who in 2022 presented his anti-inflation push as a war against rising prices. The phrase circulated widely in Argentine news coverage and social media clips, where it was quickly detached from the original speech. As inflation remained a central public concern, the quote kept returning as shorthand for ambitious official promises. Its continued use is less about the policy itself than about the gap listeners perceive between strong political language and everyday costs.