Halo Reach launched in 2010 as Bungie's final Halo game, and its multiplayer kept Jeff Steitzer as the medal announcer. Yoink was a new medal for killing an opponent mid assassination, stealing the finish from a teammate who had started the animation. The short callout spread beyond Reach into montages, streams and meme edits because the word itself explains the theft. It sits alongside other clipped game callouts like enemy spotted that editors reuse outside their original matches, and it remains a shorthand for a shameless kill steal.