Huggy Wuggy is the towering blue villain of Poppy Playtime, the indie horror game released by Mob Entertainment in 2021. In Chapter 1, players explore an abandoned toy factory and are stalked by the once-friendly mascot, whose cheerful appearance contrasts sharply with his threatening behaviour. The character quickly became a viral figure on YouTube and TikTok, inspiring fan animations, plush toys and countless memes. His laugh remains popular because it condenses that contrast into a few seconds, making it instantly recognisable to horror fans and younger audiences alike.