The line comes from Deuce Bigalow: Male Gigolo, the 1999 comedy starring Rob Schneider as an unlikely gigolo, with Eddie Griffin playing his fast talking friend and mentor T. J. Hicks. Griffin's blunt delivery gave the short denial a life beyond the film as a shareable reaction clip on soundboards and in meme edits. Its brevity helped it spread, because it needs no setup or context to be understood, and it is still used today as an exaggerated denial after teasing, song lyrics or suggestive jokes between friends.