Mal'Ganis is a dreadlord from Blizzard's Warcraft universe, first appearing in Warcraft III: Reign of Chaos in 2002 as the manipulator who pushes Arthas Menethil toward the Culling of Stratholme. The character returned across World of Warcraft and other Warcraft games, building a reputation as a scheming villain who always seems to survive defeat. His entrance line sums up that persistence in three words. Online, players and editors lifted the clip from the game to reuse as a reusable entrance sound for bosses, villains and confident characters in videos and streams.