The phrase spread online from a short viral clip of one person complimenting another person's new haircut and then playfully slapping the back of his head. It was widely reshared and remixed on short video platforms, where editors began adding other meme effects to heighten the hit. This version pairs it with the deep bell chime associated with Taco Bell advertising, a popular standalone reaction sound. The combination stayed in use because it works without context as a quick haircut joke and surprise impact punchline.