Goldmember is the villain of Austin Powers in Goldmember, the 2002 comedy film in which Mike Myers plays the gold-obsessed Dutch criminal. His catchphrase, delivered with an exaggerated love for gold, became one of the film's most quoted lines and later circulated online as a short meme sound. Creators reuse it because the stretched pronunciation is instantly recognisable and works without context, turning any mention of wealth, luxury or treasure into a quick, self-contained joke.