The phrase itself comes from gaming culture, where League of Legends has built one of the largest and most vocal online communities in the world. Short declarations of love for the game circulate widely as reaction clips because they are instantly recognisable to other players, even without any visual context. On soundboards and in short-form edits, the clip functions as shorthand for loyalty to the game, whether a creator is celebrating a victory, teasing a friend who plays too much, or simply signalling that they belong to that community.