The phrase comes from Sweet Bro and Hella Jeff, the intentionally crude comic within Andrew Hussie's webcomic Homestuck, which began in 2009. In the strips, Sweet Bro warns Hella Jeff about stairs, and Hella Jeff keeps falling down them anyway, turning the warning into a running catchphrase. Fans quoted the awkward phrasing across forums and image boards, and the voice clip later became shorthand online for any ignored warning that plays out exactly as predicted, especially around falls and fails.