Leonid Yakubovich has hosted Pole Chudes, the Russian version of Wheel of Fortune, since 1991, after the show launched in 1990. His instruction to spin the drum is the cue that starts each turn, as contestants spin a large wheel divided into scoring sectors to guess letters in a hidden phrase. The line became one of Russian television's most recognisable catchphrases and later circulated online as a short reaction sound, reused whenever a video involves chance, a wheel or a dramatic reveal.