Sérgio Mallandro is a Brazilian comedian and television presenter who became a household name in Brazil during the 1980s and 1990s with his chaotic, childlike humour. Ié ié, often paired with his glu glu call, became one of his most recognisable catchphrases and was repeated by audiences long after its first television appearances. Clips of the shout later spread online as short meme sounds and WhatsApp audios, where its nostalgic value and instant silliness keep it in circulation among Brazilian creators.