The phrase comes from Philippine variety television, where host Willie Revillame became famous for shouting that a contestant or audience member should be given a jacket during giveaways on shows such as Wowowee and Wowowin. The jacket became one of his signature prizes, so the line spread far beyond the studio as a shorthand for being rewarded. Clipped and shared on social media and messaging apps, it now works as a standalone reaction that Filipinos recognise immediately, even without seeing the original show or the moment it was first said.