The quote comes from Illidan Stormrage in Blizzard's Warcraft universe and became especially well known through World of Warcraft: The Burning Crusade in 2007. It spread far beyond MMO circles because the line is short, clear and instantly dramatic. Creators still use it in gaming montages, streamer edits and meme setups whenever something intense, unfair or hilariously overblown is about to happen. Its staying power comes from how easily the phrase fits both genuine hype and ironic exaggeration.