ILLIT is a five-member South Korean girl group that debuted in 2024 and broke through with Magnetic. Cherish (My Love) comes from their second extended play I'll Like You, released in October 2024, and presents a brighter, more romantic side of the group. Color coded lyric videos helped international fans isolate individual lines, and short excerpts like this one spread through edits and soundboards. The defiant English hook stood out against the song's sweet production, turning a brief vocal moment into a reusable confidence cue for fan-made videos.