I'm Just Ken comes from Barbie, the 2023 film directed by Greta Gerwig, where Ryan Gosling performs it as Ken's power ballad near the climax. Written and produced by Mark Ronson and Andrew Wyatt, the song became the movie's breakout musical moment, charting worldwide, earning awards attention, and spawning countless memes and parodies online. Its earnest lyrics about identity and feeling second best helped the clip spread far beyond the film, and it remains widely used as a shorthand for dramatic, self-pitying male characters in edits and reaction videos.