The quote is associated with Chappelle's Show, the American sketch-comedy television series that premiered in 2003. Donnell Rawlings delivered the memorable “I'm rich, biaaatch” line used around the show's closing credits, helping it become a recurring audio signature. After the series gained a large audience through television broadcasts, reruns and online clips, the phrase continued circulating as a reaction sound. It remains useful because its boastful delivery can celebrate genuine success or make an obviously unimpressive achievement sound hilariously important.