Irsu is a playable Canaanite faction leader in Total War: Pharaoh, the Creative Assembly strategy game released in 2023 set in the late Bronze Age. His intro lines were clipped by players shortly after launch and shared on soundboards, where the unclear enunciation turned a formal announcement into the royal ducklings meme. The clip stayed in use because strategy fans recognise the character instantly, while everyone else just hears a pompous arrival that collapses into nonsense, making it reusable far beyond the game itself.