İsmail Kartal is a Turkish football manager and former midfielder whose name is most closely linked with Fenerbahçe, the Istanbul club he has managed in several spells. Clips of managers speaking have become a familiar part of Turkish football culture online, where short press-room and touchline moments are shared, captioned and reused in fan edits. This clip is used in that same way, as a recognisable voice from Turkish football rather than a studio sound effect, which is why it keeps appearing in match reactions, derby content and Fenerbahçe fan videos.