Place it as the final reply after the accusation is shown, then cut to Bruh for the reaction before the scene moves on. For a bigger fallout, follow it with Emotional Damage, letting that second clip carry the consequence while this one stays the denial.
About this sound
This is a brief spoken line, delivered in a flat, defensive voice, insisting that nothing is wrong despite the obvious trouble. It lands as awkward, stubborn denial, the kind of protest that makes the situation funnier because nobody believes it. The line comes from I Think You Should Leave, the sketch series built around characters who refuse to back down.