The clip comes from the Quake first person shooter series by id Software, first released in 1996, where a booming announcer rewarded strong play with short callouts. Excellent became one of the most quoted of those lines alongside Impressive and Humiliation, carried through sequels and countless frag movies. As early gaming clips spread online, the sound escaped the arena and turned into a general reaction for any impressive play, keeping its mock serious tone even when used far from shooters.