The line comes from Jiskefet, the Dutch satirical sketch show that aired on VPRO from 1990 to 2005. The programme built its humour around awkward everyday office and domestic situations, and short quotable greetings like this one survived long after the broadcasts ended. Online, Dutch-speaking meme pages and soundboard users kept 'Goeiesmorgens Jos' alive as a jokey way to say good morning, especially when greeting someone named Jos. It sits alongside other short greeting clips such as Oi Meu Chapa, a one-line hello for chats and edits.