The sound originates from En Carne Propia, an Ecuadorian television programme known for street interviews and reports on everyday social issues. In the segment, a man identified as José comments that people are going hungry, a line that was later clipped and shared online as a standalone audio. Its brevity and direct wording helped it spread on soundboards and social videos in Ecuador and beyond, where creators reuse it as shorthand for economic hardship, food shortages, and relatable frustration about the cost of living.