Put it at the end of a fail sequence, just before the reveal, then follow it with a funny ha ha laugh for the payoff, or a ba dum tss drum sting when the moment needs a sharper finish.
About this sound
This is a 0.7-second clip of Kanye West, also known as Ye, saying “look at ya” in a dry, pointed voice. It lands as a quick, judgmental jab that still feels funny rather than harsh, perfect for calling out someone who has just embarrassed themselves. The line circulates online as a short reaction sound in meme edits.