Kekeren circulates online as a short meme sound rather than a clip tied to one widely documented film, song or television moment, so its appeal comes mainly from its sound and repetition. Shared on soundboards and in short-form edits, it has found a small audience among creators who like absurd, instantly recognisable audio cues. Its twelve-second length makes it easy to reuse, remix and drop into reaction videos, and that flexibility helps explain why a simple chant can keep appearing in new jokes long after its first uploads.