This clip comes from Goro Majima’s famous way of calling Kazuma Kiryu in Sega’s Yakuza series, especially the recurring Majima Everywhere gag from Yakuza Kiwami in 2016. Fans turned "Kiryu-chan" into a standalone reaction sound because Majima’s voice and delivery are so distinctive. It spread through game memes, anime-style edits and short reaction videos, where it is used to signal rivalry, dramatic recognition or the sudden arrival of chaos. The line remains popular because even a very short clip is enough for players to recognize the character instantly.