Krzysztof Kononowicz became widely known in Poland in 2006 when his low budget campaign for mayor of Bialystok spread online and turned him into a lasting internet meme figure. Later videos filmed at Szkolna 17 in Bialystok kept his blunt speaking style in circulation for years on Polish YouTube and meme pages. Short voice fragments like his phone greeting were cut into notification sounds and reaction clips because his tone was so recognisable. The halo halo fragment survives as a compact example of that era of Polish viral video culture.