Place it as the payoff at the end of a build-up, then follow it with the Bruh sound for a deadpan reaction. For a bigger fall, put the Emotional Damage sound after it so the joke lands in two beats.
About this sound
LaCobra - Bata is a short meme sound built around its own punchy name, made to be dropped as a quick reaction rather than listened to at length. It lands with a playful, slightly absurd energy, giving a chat or edit a sharp little jolt without needing any setup.