The chant spread online as a short-form video meme, shared across TikTok and YouTube Shorts as a reusable loop detached from any clear original context. Its appeal lies in repetition and made-up language that anyone can mimic, remix or lip-sync without needing a reference to understand it. Creators began layering it over dances, edits and reaction clips, and the phrase became recognisable from its rhythm alone. It remains popular as a brainrot staple because a few seconds are instantly identifiable and easy to drop into new trends.